Monday, 12 January 2015

What is mission and vision?

Mission statements:

  • What do we do?
  • How do we do it?
  • Whom do we do it for?
  • What value are we bringing?

A great vision has the following characteristics:
  • It is simple and idealistic, appealing to core values. These can be personal core values or a company’s core values;
  • It is challenging but also realistic. A vision is usually expressed in a way as to appear far reaching, but people must feel like that it can, somehow, be achieved;
  • It provides focus, serving as a guide when decisions have to be made;
  • It provides clear benefits. If you want people to follow your vision, you’ll have to provide one that they can invest in (emotionally first and actively later on).

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